Anna Huddleston

Tillamook’s cheese sampling Loaf Love Tour is hitting the road again this year on Jan. 29 with a fifth addition to its fleet of branded VW buses that have been refurbished to look like a loaf of its cheddar cheese. The newest addition, a convertible bus named the “Loafster” by Facebook fans, has become the centerpiece of the tour with appearances scheduled for morning shows in select markets. Like the other buses, this 1960 VW bus has been shortened by four feet, and lowered by one foot and refurbished as a replica of Tillamook’s baby cheddar cheese loaf.

iVillage, the female-centric website, and American Express in November hosted an event at New York City’s Museum of Modern Art to spark a discussion between young adults and moms about financial responsibility. The program was part of a larger initiative called “The Talk” which promotes PASS from American Express, a prepaid reloadable debit card.

This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth at 26 airports where it snapped holiday photos of consumers and then enhanced them on-site using Windows Live photo features, including Photo Fusion and Photo Mail.

At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to leverage its all-new 200-square-foot booth to attract new customers and upgrade the services of existing ones. To do that, it unrolled three distinct experiences, each to cater to a specific product line, resulting in a 150-percent increase in leads over the previous year.

To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six days in November helped generate $25,000 in direct to consumer sales. All of the action happened at the brand’s 620-square-foot booth at the MPH motor show in London featuring talent from the “Top Gear Live” television series (Nov. 4-7), and a 394-square-foot booth at an auto expo in Birmingham (Nov. 11-14).