Author archive for Anna Huddleston

April 19, 2024

Six Exhibit Engagement Trends from NAB Show 2024

With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought together more than 61,000 attendees and 1,300 exhibitors in the broadcast, media and entertainment industry together at the Las Vegas Convention Center, April 13-17.  “We’re blown away to see over half of our attendees this year experiencing NAB Show for...

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April 17, 2024

Five Takeaways from Freeman’s 2024 Exhibitor Trends Report 

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. The research focused on the current needs of exhibitors and gaps in...

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April 17, 2024

Q&A: 10 Minutes with Erin Taylor of Oatly

Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s...

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March 17, 2024

Natural Products Expo West 2024: Five Booth Trends on Display

Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as...

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