B-to-C Events

Demographics: Three Insights for Event Marketers From Nielsen’s Gaming Report

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Three Event Marketing Insights from Nielsen’s Games 360 Report
IEM is an event designed to engage gamers over two days with live gameplay, activations and access.

New gamers are influenced most by their friends and family, while established gamers are influenced most by interest in a game. It’s one of many insights featured in Nielsen’s eighth annual Games 360…

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