Tag: Nielsen
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B-to-C EventsNielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events
Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase […]
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B-to-C Events10 Esports Insights from Nielsen’s Games 360 Report
As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66 […]
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B-to-C EventsDemographics: Three Insights for Event Marketers From Nielsen’s Gaming Report
New gamers are influenced most by their friends and family, while established gamers are influenced most by interest in a game. It’s one of many insights featured in Nielsen’s eighth annual Games 360 Report 2017, a study of gamers, habits and influence. For marketers, a key takeaway in the report is that there are far […]