Nielsen Archives - Event Marketer

Posts tagged with ‘Nielsen’

May 17, 2019

Nielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events

Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase...

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May 29, 2018

10 Esports Insights from Nielsen’s Games 360 Report

As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66...

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