How the B-to-B Events World is Responding to the Women's Movement

Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement

When a group of chief marketers from Fortune 500 brands called out CES for its lack of female keynoters this year, it proved how powerful brand voices are in the modern-day women’s movement. As…


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This story appeared in the March 2018 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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