Tag: women’s movement
-
Photo GalleryGallery: Over 1,000 Women Gather Across 12 Markets for Women in Events Week
From the East Coast to the West Coast to the Midwest, Northwest and Southeast, the Women in Events program officially went nationwide this year, engaging nearly 1,000 women in 12 markets, Oct. 22-25. Women in Events Week offered Airbnb networking excursions, educational seminars, trend-watch workshops, networking meetups, supper clubs and much more. Networking meetups took […]
-
B-to-C EventsFive Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing […]
-
B-to-B EventsTwitter Showcases its ‘Bold, Human, Electric’ Brand With a Dynamic NewFront
For a second consecutive year, Twitter held a digital content NewFront to showcase its programming to key media buyers, brands and press. But for the social media titan, this year’s event, held April 30 at Terminal 5 in New York City, felt like a whole new experience. With a focus on video and live-streamed content, […]
-
B-to-C Events
Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement
When a group of chief marketers from Fortune 500 brands called out CES for its lack of female keynoters this year, it proved how powerful brand voices are in the modern-day women’s movement. As the movement continues to evolve, and encompass a variety of issues from leadership to equal pay to women and families to […]