Cisco – Event Marketer

Cisco – Event Marketer

Posts tagged with ‘Cisco’

October 11, 2021

Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family...

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September 28, 2021

EMS 2021: Get a Sneak Preview of Cisco’s Keynote

The ultimate industry reunion is on the horizon. For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Taking place Oct. 5-7 at Chicago’s McCormick Place, the event will once again serve as the...

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July 27, 2020

Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning

When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each stage of the event planning process had to divert from what would have been done in person. As Kathy Doyle, director-global Cisco Live conferences, put it, “We didn’t just shift it and lift it into digital. We had to start...

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July 20, 2020

Here’s How Cisco Produced a Trending Virtual Event for its Mega-Conference

Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who consume 1,000 sessions over a five-day period. In the COVID-19 era, however, the conference had to be completely revamped to accommodate the new normal. In just 10 weeks’ time, Cisco developed a two-day virtual event program that was designed to...

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