Cisco Live Archives - Event Marketer

Posts tagged with ‘Cisco Live’

July 27, 2020

Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning

When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each stage of the event planning process had to divert from what would have been done in person. As Kathy Doyle, director-global Cisco Live conferences, put it, “We didn’t just shift it and lift it into digital. We had to start...

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July 20, 2020

Here’s How Cisco Produced a Trending Virtual Event for its Mega-Conference

Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who consume 1,000 sessions over a five-day period. In the COVID-19 era, however, the conference had to be completely revamped to accommodate the new normal. In just 10 weeks’ time, Cisco developed a two-day virtual event program that was designed to...

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August 29, 2017

Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live

In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training...

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