Digital Activations Give Sports Sponsorships an Upgrade

Digital Activations Give Sports Sponsorships an Upgrade
digital activations at Ryder Cup

Sports Sponsors Score With Digital Activations

Stadium apps, digital lounges and RFID integrations fuel the modern fan experience   From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one…
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This story appeared in the Feb/March 2015 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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