Tag: digital activation

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next […]

For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the […]

From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.

Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.