Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home

Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home

Pop-Ups, B-to-C Events
Posted on September 5, 2017 by Rachel Boucher

It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal.…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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