B-to-C Events

adidas Originals Sends Sneakerheads to Year 2048 Through a ‘Bodega Portal’

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Ozweego Launch: adidas Originals Opens up a Futuristic Portal

Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To…

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Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Paycom Makes a Loyalty Play at SHRM26

  3. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  4. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  5. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
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    Experiential Marketing Trend of the Week: Commiseration Activations

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