Mood Roads participants wore headsets that measured their biometric inputs.[/caption]
Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year…
![Acura Uses Biometrics in 'Mood Roads' Activation at Sundance](https://www.eventmarketer.com/wp-content/uploads/2017/02/Acura-Mood-Roads-2.jpg)
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