biometrics Archives - Event Marketer

biometrics Archives - Event Marketer

Posts tagged with ‘biometrics’

May 17, 2021

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...

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November 28, 2017

Cruise Through the Best Auto Activations of the Year

From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...

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February 21, 2017

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind...

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