Extreme Personalization: 10 Ideas to Customize Engagement for Attendees

10 ways to connect with customization-obsessed consumers
The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering…


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This story appeared in the March 2020 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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