speakeasy Archives - Event Marketer

Posts tagged with ‘speakeasy’

March 5, 2019

Mezcal Brand El Silencio Builds a Speakeasy for Major League Soccer’s LA Galaxy

Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy team, marking a mezcal brand’s first sponsorship of a professional sports team. As the MLS season kicks off this month, the team’s home stadium will gain an El Silencio-branded bar, the “Mezcaleria El Silencio,” as well as a secret speakeasy...

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February 17, 2017

What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies

To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut,...

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December 27, 2016

How Alcohol Brands are Adding Flavor to Their Events

When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive one, with beer brands, distilled spirits and wineries all chasing after that elusive and fickle millennial target that everyone is pursuing.

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