B-to-C Events

How Lowe’s Built a ‘Village’ with Half the Booth Space at CES

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Lowe's Touts Iris Products at CES 2016

Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris smart home solutions with an evolved concept: a village. The retailer last year erected a life-like suburban home,…

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Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around delivery mechanisms. Think: Content that is handpicked (literally), whirly… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In Please contact clientservices@accessintel.com if […]
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