The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks…
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks…
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest…
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are…
Popping up a larger-than-life Sonic cup in the middle of a skate park at X…
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night…
When it comes to choosing a host city, some event marketers are taking a cue…
Summer means road trips are taking place all around the country, and usually, vacationers are…
When Jimmy Knowles landed his first job, it was like a scene plucked straight out…
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.
Receive the latest news and special announcements from Event Marketer
© 2025 Access Intelligence, LLC – All Rights Reserved. |