How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing, Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch, Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers Related Articles IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor Experiential Trend of the Week: AI Agents in Events The Brief: Floating Pigeons and Tea Breaks Experiential Marketing Trend of the Week: Potty Parties