The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts…
EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences,…
Event Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is…
EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas…
Winners Unveiled: The 2026 Ex Awards
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the…
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
No one knew the fandom around “KPop Demon Hunters” was going to explode, but the…
Inside Jeans Country: American Eagle’s First-Ever Stagecoach Activation
“It wasn’t our first rodeo, but it was our first Stagecoach.” That’s how American Eagle…
2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More
Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.