Five Tips for Arranging One-to-One Meetings at B-to-B Events
Insights on pre-planning a meaningful, in-depth one-on-one meeting strategy Challenges in the pharmaceutical and healthcare…
Experiences Over Advertising: Arizona Beverages Discusses its 25th Anniversary Pop-up
To celebrate its 25th anniversary and reward customers for their brand loyalty through the years,…
Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event
To celebrate the launch of its new premium portfolio of rums, Bacardi held a Rum…
#ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot
When two tongue-in-cheek brands team up to deliver a campaign called #ShowUsYourPackage, you know it’s…
How MillerCoors Transformed a Reception into a Brand Immersion for Distributors
The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors…
Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value
Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers…
The New Rules of Using Feminism in Marketing
In the past two decades, the use of “femvertising” has risen sharply as the modern-day…
EventTech 411: Wearable Smart Badges
From the creators of EventTech, the industry’s largest learning lab on event technology and live…
10 Esports Insights from Nielsen’s Games 360 Report
As the esports industry continues to grow, it’s more important than ever to understand the…
The Secret to Experiential: Amplifying the Five Senses
When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of…