How the Humble Ball Pit Became an Activation Mainstay

How the Humble Ball Pit Became an Activation Mainstay

Ahhhh… the humble ball pit. Originally the star of fast food restaurant playscapes and children’s carnival experiences, the ball pit has evolved into a go-to activation element for brands of every stripe. And while ball pit engagements aren’t particularly strategic, they continue to draw in “kids” of all ages looking for some good, clean fun. You’ll find them popping up everywhere from business conferences to festivals to outdoor stunt activations, often as part of a playful photo op—and they’re not going anywhere any time soon. Here, a look at 11 strategies for incorporating a ball pit into your next event.

  • SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

    From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...

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  • B-to-B Networking: Five Fresh Ways to Cultivate Connections

    Five b-to-b networking ideas that don’t involve a coffee break Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and other “nondescript” scheduled blocks of time, networking is now being integrated into the event as a purposeful exercise with an experiential component. From playtime to...

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  • How Fatherly Educated Kids and Supported Parents with an Interactive Holiday Pop-up

    It’s “the most wonderful time of the year” for many consumers, but the holidays can be stressful for parents looking for suitable gifts for their children amid the hustle and bustle of the season. To alleviate that pain point, introduce its shoppable list feature and offer kids fun, educational programming, Fatherly created a pop-up dubbed...

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  • Nostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up

    If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded...

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  • Marriott Channels ‘29Rooms’ With Curated Vignettes at its Biannual Leadership Summit

    When Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, the number of brands under the hospitality giant’s umbrella grew to 30. It has since proven to be an advantageous move, but the expansion also meant that it would be more difficult for consumers and employees alike to identify the unique personality and value...

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  • Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers

    If you’ve ever attended the SXSW Conference & Festivals, you’ve probably experienced scurrying between endless panels and parties without eating a proper meal (and no, taking advantage of that four-hour open bar does not constitute a proper meal). That’s where Herbalife Nutrition comes in. The nutrition company made its debut at this year’s festival, March...

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  • Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC

    Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...

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  • Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon

    It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers...

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  • Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life

    Large-scale music festivals abound these days, but as its consumer data continued to indicate a desire for more comedy-based experiences, Comedy Central set its sights on showcasing the broad world of humor through a festival of its very own. And so, the inaugural Colossal Clusterfest, co-created with Superfly and held June 2-4 at the Civic...

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  • Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City

    Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the...

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  • The Museum of Ice Cream: Summer’s Hottest Ticket

    In a refreshing example of how museums have evolved from “see and listen” experiences to ones that are highly immersive, the Museum of Ice Cream this summer left consumers in the New York Metropolitan area salivating. Dubbed a hotter ticket than Broadway’s “Hamilton,” the sold-out experience ($18 per ticket) on Gansevoort Street in the Meatpacking...

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