How the Humble Ball Pit Became an Activation Mainstay

Ahhhh… the humble ball pit. Originally the star of fast food restaurant playscapes and children’s carnival experiences, the ball pit has evolved into a go-to activation element for brands of every stripe. And while ball pit engagements aren’t particularly strategic, they continue to draw in “kids” of all ages looking for some good, clean fun. You’ll find them popping up everywhere from business conferences to festivals to outdoor stunt activations, often as part of a playful photo op—and they’re not going anywhere any time soon. Here, a look at 11 strategies for incorporating a ball pit into your next event.

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