t Ben & Jerry's Stunt Makes a Splash in New York City

Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City

Ben & Jerry's Stunt Makes a Splash in New York City
Participants jumped into a giant cereal bowl to commemorate Ben & Jerry’s three new cereal-inspired flavors.

Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote…