Dos Equis #XXMasquerade Program Extends the Halloween Season - Event Marketer

Dos Equis #XXMasquerade Program Extends the Halloween Season - Event Marketer
Dos Equis Mirrorball XXMasq 7

Dos Equis #XXMasquerade Program Extends the Halloween Season

The Dos Equis #XXMasquerade campaign makes an entire season out of what could be a one-day event—Halloween. The effort, which launched in September with a series of bar events that featured Oculus Rift…
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