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Dos Equis #XXMasquerade Program Extends the Halloween Season

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Dos Equis Mirrorball XXMasq 7
Guests embraced their dark side with these nocturnal birds of prey.

The Dos Equis #XXMasquerade campaign makes an entire season out of what could be a one-day event—Halloween. The effort, which launched in September with a series of bar events that featured Oculus Rift…

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