Dos Equis Mirrorball XXMasq 7

Dos Equis #XXMasquerade Program Extends the Halloween Season

Photo Gallery, Pop-Ups, Sampling, B-to-C Events
Posted on January 28, 2015 by Sandra O’Loughlin

The Dos Equis #XXMasquerade campaign makes an entire season out of what could be a one-day event—Halloween. The effort, which launched in September with a series of bar events that featured Oculus Rift…

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