The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all of the winners.
View Full Coverage of the 2018 Experience Design & Technology Awards Here
BEST OVERALL B-TO-B ENVIRONMENT
Gold Winner
Campaign: Google Cloud Next
Client: Google
Partner: Sparks
Silver Winner
Campaign: One Week 2018
Client: Microsoft
Partner: Zed Ink
Bronze Winner
Campaign: National Distributor Conference
Client: Heineken
Partner: Proscenium
BEST OVERALL CONSUMER ENVIRONMENT
Gold Winner
Campaign: SXSWestworld
Client: HBO
Partners: Giant Spoon, Mycotoo, Glass Eye, Kilter Films
Silver Winner
Campaign: Just Do It HQ
Client: Nike
Partner: Gallagher
Bronze Winner
Campaign: Bumble Hive LA
Client: Bumble
Partner: Manifold
BEST MUSEUM ENVIRONMENT
Gold Winner
Campaign: Hebrew Bible Experience
Client: Museum of the Bible
Partner: BRC Imagination Arts
Silver Winner
Campaign: This Little Light of Mine
Client: Mississippi Civil Rights Museum
Partners: Hilferty & Associates, Transformit, Monadnock Media, CED, Exhibit Concepts
Bronze Winner
Campaign: The Parlors
Client: Thomas Cole National Historic Site
Partners: Publicis.Sapient, Second Story
BEST TWO-STORY ENVIRONMENT
Gold Winner
Campaign: Campus Oculus
Client: Oculus by Facebook
Partner: FGPG
Silver Winner
Campaign: Mobile World Congress 2018
Client: Cisco
Partner: Mirror Show Management
Bronze Winner
Campaign: IBM Think Welcome Experience
Client: IBM
Partner: George P. Johnson
BEST MOBILE MARKETING VEHICLE
Gold Winner
Campaign: Ride and Dine
Client: Uber
Partner: Manifold
Silver Winner
Campaign: The Bacon Express
Client: Applegate
Partner: Cyrano Rox
Bronze Winner
Campaign: Elyx Mobile Bar
Client: Absolut Elyx
Partner: Legacy Marketing
BEST OUTDOOR ENVIRONMENT
Gold Winner
Campaign: The Good Place
Client: NBC
Partner: Oaken Anchor
Silver Winner
Campaign: Farm of the Future Experience
Client: Nutrien Ag Solutions
Partner: Osborn Barr
Bronze Winner
Campaign: Pacifico Porch
Client: Constellation Brands
Partners: Friasworks, The Shop@Showready
BEST TRADE SHOW EXHIBIT (UNDER 50′ X 50′)
Gold Winner
Campaign: CES 2018
Client: Sleep Number
Partner: Centerpoint Marketing
Silver Winner
Campaign: VMworld 2018
Client: Rubrik
Partner: Astound Group
Bronze Winner
Campaign: Fantasy Freeze
Client: Taco Bell
Partner: Cyrano Rox
BEST STAGE EXPERIENCE
Gold Winner
Campaign: 2018 CES Keynote
Client: Intel
Partners: Clarity Creative Group, John Halloran + Associates
Silver Winner
Campaign: Associates and Shareholders Week
Client: Walmart
Partner: LEO Events
Bronze Winner
Campaign: Global Owners Conference
Client: Hilton
Partner: agencyEA
BEST TRADE SHOW EXHIBIT (50′ X 50′ AND UP)
Gold Winner
Campaign: Jurassic World E3 2018
Client: Frontier Developments
Partners: Envy-Create, Display Fabrication Group
Silver Winner
Campaign: Kind + Jugend 2018
Client: Munchkin
Partners: Unrivaled, Gielissen
Bronze Winner
Campaign: Watson Health at RSNA
Client: IBM
Partner: 3D Exhibits
BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Gold Winner
Campaign: Google Home Mini Pop Up Tour
Client: Google
Partner: MAS Event Design
Silver Winner
Campaign: Pop-Up Retail Experience
Client: Mercedes-Benz
Partner: Czarnowski
Bronze Winner
Campaign: Washlet of Wonderment
Client: TOTO
Partner: satoriteller
BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Gold Winner
Campaign: Rose Chatbot
Client: The Cosmopolitan of Las Vegas
Partner: R/GA
Silver Winner
Campaign: Fracture Digital Video Installation
Client: FX
Partner: Industria Creative
Bronze Winner
Campaign: Explorer 150
Client: Duracell Cananda
Partners: wonderMakr, Spark Foundry
BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Gold Winner
Campaign: Storyscape by Es Devlin
Client: Instagram
Partner: Es Devlin Studios, We’re Magnetic, Luke Halls Studio, res.lab, Bay Productions
Silver Winner
Campaign: Build Your Brand at CES
Client: Oath
Partner: SET Live
Bronze Winner
Campaign: Hybrid Chatbot
Client: Dell Technologies
Partner: AtlasRTX
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Gold Winner
Campaign: The Food Effect
Client: Land O’Lakes
Partners: Colle McVoy, Civic Entertainment Group, productionglue
Silver Winner
Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M
Bronze Winner
Campaign: 2018 FIFA World Cup Activation
Client: Visa
Partners: GMR Marketing, Shiraz Creative, Texel, Inition
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Gold Winner
Campaign: FORTNITE @ E3
Client: Epic Games
Partners: FGPG, The Shop@ShowReady
Silver Winner
Campaign: Nike x NBA Uniform Launch
Client: Nike
Partner: productionglue, Willo Perron
Bronze Winner
Campaign: Next-Level Gatorade Engagements
Client: PepsiCo
Partner: Mirror Show Management
BEST DIGITAL+LIVE CAMPAIGN
Gold Winner
Campaign: Create Change
Client: Microsoft
Partner: Wasserman
Silver Winner
Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises
Bronze Winner
Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media
BEST USE OF SOCIAL MEDIA
Gold Winner
Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises
Silver Winner
Campaign: Mustang Bullitt Reveal
Client: Ford
Partner: Imagination
Bronze Winner
Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media
BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Gold Winner
Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M
Silver Winner
Campaign: Be Like Steph
Client: Kaiser Permanente
Partners: Octagon, Next/Now
Bronze Winner
Campaign: Gatorade Recovery Showcase
Client: PepsiCo
Partner: Mirror Show Management
BEST USE OF A/V
Gold Winner
Campaign: Ranger Reveal
Client: Ford
Partner: Imagination
Silver Winner
Campaign: Xbox Experience at E3 2018
Client: Microsoft
Partner: Zed Ink
Bronze Winner
Campaign: Cinema House
Client: LG
Partner: BFG Communications
BEST AUDIENCE INTERACTION
Gold Winner
Campaign: NFL Experience Times Square
Client: NFL
Partner: M1 Interactive
Silver Winner
Campaign: Auto Tunes
Client: Lyft
Partner: Deeplocal
Bronze Winner
Campaign: Personalized Moment
Client: Pandora
Partner: Next/Now
BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Gold Winner
Campaign: A Moon for All Mankind
Client: Samsung
Partners: Cheil Worldwide, Iris, Framestore, Mannetron, GCVRS
Silver Winner
Campaign: Virtual Eye Experience
Client: Alcon
Partner: Elara
Bronze Winner
Campaign: Army Navy Game Parachute
Client: USAA
Partner: IMG Live
BEST EVENT APP
Gold Winner
Campaign: Worldwide Convention
Client: McDonald’s
Partner: Kindle Communications
Silver Winner
Campaign: Cisco Live
Client: Cisco
Partner: Eventbase
Bronze Winner
Campaign: Create Change
Client: Microsoft
Partner: Wasserman
