Winners Announced: The 2018 Experience Design & Technology Awards - Event Marketer

Winners Announced: The 2018 Experience Design & Technology Awards

Winners Announced: The 2018 Experience Design & Technology Awards

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all of the winners, and stay tuned for full coverage of over 60 outstanding campaigns.

 

BEST OVERALL B-TO-B ENVIRONMENT

Gold Winner
Campaign: Google Cloud Next
Client: Google
Partner: Sparks

Silver Winner
Campaign: One Week 2018
Client: Microsoft
Partner: Zed Ink

Bronze Winner
Campaign: National Distributor Conference
Client: Heineken
Partner: Proscenium

 

BEST OVERALL CONSUMER ENVIRONMENT

Gold Winner
Campaign: SXSWestworld
Client: HBO
Partners: Giant Spoon, Mycotoo, Glass Eye, Kilter Films 

Silver Winner
Campaign: Just Do It HQ
Client: Nike
Partner: Gallagher

Bronze Winner
Campaign: Bumble Hive LA
Client: Bumble
Partner: Manifold

 

BEST MUSEUM ENVIRONMENT

Gold Winner
Campaign: Hebrew Bible Experience
Client: Museum of the Bible
Partner: BRC Imagination Arts

Silver Winner
Campaign: This Little Light of Mine
Client: Mississippi Civil Rights Museum
Partners: Hilferty & Associates, Transformit, Monadnock Media, CED, Exhibit Concepts

Bronze Winner
Campaign: The Parlors
Client: Thomas Cole National Historic Site
Partners: Publicis.Sapient, Second Story

 

BEST TWO-STORY ENVIRONMENT

Gold Winner
Campaign: Campus Oculus
Client: Oculus by Facebook
Partner: FGPG

Silver Winner
Campaign: Mobile World Congress 2018
Client: Cisco
Partner: Mirror Show Management

Bronze Winner
Campaign: IBM Think Welcome Experience
Client: IBM
Partner: George P. Johnson

 

BEST MOBILE MARKETING VEHICLE

Gold Winner
Campaign: Ride and Dine
Client: Uber
Partner: Manifold

Silver Winner
Campaign: The Bacon Express
Client: Applegate
Partner: Cyrano Rox

Bronze Winner
Campaign: Elyx Mobile Bar
Client: Absolut Elyx
Partner:  Legacy Marketing

 

BEST OUTDOOR ENVIRONMENT

Gold Winner
Campaign: The Good Place
Client: NBC
Partner: Oaken Anchor

Silver Winner
Campaign: Farm of the Future Experience
Client: Nutrien Ag Solutions
Partner: Osborn Barr

Bronze Winner
Campaign: Pacifico Porch
Client: Constellation Brands
Partners: Friasworks, The Shop@Showready

 

BEST TRADE SHOW EXHIBIT (UNDER 50′ X 50′)

Gold Winner
Campaign: CES 2018
Client: Sleep Number
Partner: Centerpoint Marketing

Silver Winner
Campaign: VMworld 2018
Client: Rubrik
Partner: Astound Group

Bronze Winner
Campaign: Fantasy Freeze
Client: Taco Bell
Partner: Cyrano Rox

 

BEST STAGE EXPERIENCE

Gold Winner
Campaign: 2018 CES Keynote
Client: Intel
Partners: Clarity Creative Group, John Halloran + Associates 

Silver Winner
Campaign: Associates and Shareholders Week
Client: Walmart
Partner: LEO Events 

Bronze Winner
Campaign: Global Owners Conference
Client: Hilton
Partner: agencyEA

 

BEST TRADE SHOW EXHIBIT (50′ X 50′ AND UP)

Gold Winner
Campaign: Jurassic World E3 2018
Client: Frontier Developments
Partners: Envy-Create, Display Fabrication Group

Silver Winner
Campaign: Kind + Jugend 2018
Client: Munchkin
Partners: Unrivaled, Gielissen 

Bronze Winner
Campaign: Watson Health at RSNA
Client: IBM
Partner: 3D Exhibits

 

BEST PERMANENT OR POP-UP RETAIL EXPERIENCE

Gold Winner
Campaign: Google Home Mini Pop Up Tour
Client: Google
Partner: MAS Event Design

Silver Winner
Campaign: Pop-Up Retail Experience
Client: Mercedes-Benz
Partner: Czarnowski 

Bronze Winner
Campaign: Washlet of Wonderment
Client: TOTO
Partner: satoriteller

 

BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)

Gold Winner
Campaign: Rose Chatbot
Client: The Cosmopolitan of Las Vegas
Partner: R/GA

Silver Winner
Campaign: Fracture Digital Video Installation
Client: FX
Partner: Industria Creative

Bronze Winner
Campaign: Explorer 150
Client: Duracell Cananda
Partners: wonderMakr, Spark Foundry

 

BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)

Gold Winner
Campaign: Storyscape by Es Devlin
Client: Instagram
Partner: Es Devlin Studios, We’re Magnetic, Luke Halls Studio, res.lab, Bay Productions

Silver Winner
Campaign: Build Your Brand at CES
Client: Oath
Partner: SET Live

Bronze Winner
Campaign: Hybrid Chatbot
Client: Dell Technologies
Partner: AtlasRTX

 

BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Gold Winner
Campaign: The Food Effect
Client: Land O’Lakes
Partners: Colle McVoy, Civic Entertainment Group, productionglue

Silver Winner
Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M

Bronze Winner
Campaign: 2018 FIFA World Cup Activation
Client: Visa
Partners: GMR Marketing, Shiraz Creative, Texel, Inition

 

BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)

Gold Winner
Campaign: FORTNITE @ E3
Client: Epic Games
Partners: FGPG, The Shop@ShowReady 

Silver Winner
Campaign: Nike x NBA Uniform Launch
Client: Nike
Partner: productionglue, Willo Perron 

Bronze Winner
Campaign: Next-Level Gatorade Engagements
Client: PepsiCo
Partner: Mirror Show Management

 

BEST DIGITAL+LIVE CAMPAIGN

Gold Winner
Campaign: Create Change
Client: Microsoft
Partner: Wasserman

Silver Winner
Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises 

Bronze Winner
Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media

 

BEST USE OF SOCIAL MEDIA

Gold Winner
Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises

Silver Winner
Campaign: Mustang Bullitt Reveal
Client: Ford
Partner: Imagination

Bronze Winner
Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media

 

BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE

Gold Winner
Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M 

Silver Winner
Campaign: Be Like Steph
Client: Kaiser Permanente
Partners: Octagon, Next/Now

Bronze Winner
Campaign: Gatorade Recovery Showcase
Client: PepsiCo
Partner: Mirror Show Management

 

BEST USE OF A/V

Gold Winner
Campaign: Ranger Reveal
Client: Ford
Partner: Imagination

Silver Winner
Campaign: Xbox Experience at E3 2018
Client: Microsoft
Partner: Zed Ink

Bronze Winner
Campaign: Cinema House
Client: LG
Partner: BFG Communications

 

BEST AUDIENCE INTERACTION

Gold Winner
Campaign: NFL Experience Times Square
Client: NFL
Partner: M1 Interactive

Silver Winner
Campaign: Auto Tunes
Client: Lyft
Partner: Deeplocal

Bronze Winner
Campaign: Personalized Moment
Client: Pandora
Partner: Next/Now

 

BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY

Gold Winner
Campaign: A Moon for All Mankind
Client: Samsung
Partners: Cheil Worldwide, Iris, Framestore, Mannetron, GCVRS

Silver Winner
Campaign: Virtual Eye Experience
Client: Alcon
Partner: Elara

Bronze Winner
Campaign: Army Navy Game Parachute
Client: USAA
Partner: IMG Live

 

BEST EVENT APP

Gold Winner
Campaign: Worldwide Convention
Client: McDonald’s
Partner: Kindle Communications

Silver Winner
Campaign: Cisco Live
Client: Cisco
Partner: Eventbase

Bronze Winner
Campaign: Create Change
Client: Microsoft
Partner: Wasserman

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