Inside Tru by Hilton's Multi-Faceted Launch Campaign

Inside Tru by Hilton's Multi-Faceted Launch Campaign
Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair

Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair

Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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