Training Brand Ambassadors With a People-First Approach

Training Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles

Why Leading Brands Take a People-First Approach at Their Events
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or…


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This story appeared in the July 2017 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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