Q&A: Ally Bank’s CMO on Her 'Disruptive' Marketing Strategy and the Role of Experiential

Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential

Stunts, B-to-C Events, B-to-B Events, Technology
Posted on November 13, 2017 by Sandra O’Loughlin

Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina…

LOGIN

Please contact [email protected] if you are unable to login.

Tags:, , , , , , , , , , ,

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |