How ABC Delivered a Meaningful Fan Experience at SXSW

How ABC Delivered a Meaningful Fan Experience at SXSW
Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience

Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience

ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days,…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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