Nabisco Sponsorship Satisfies One Direction’s Fan Connection - Event Marketer

Nabisco Sponsorship Satisfies One Direction’s Fan Connection - Event Marketer

Nabisco Sponsorship Satisfies One Direction’s Fan Connection

Nabisco as title sponsor of One Direction’s North American tour is bringing teen consumers closer than they “ever imagined” to the British pop boy band with live and digital experiences tied to its…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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