ABC Archives - Event Marketer

Posts tagged with ‘ABC’

April 19, 2018

‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets

As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where a group of about 170 hopeful contestants is whittled down to just 50—the series’ new network ABC set out to go big. As in, huge. From giant statues of celebrity judges, to in-air stunts with an American Idol-branded helicopter, to...

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April 12, 2018

Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience

ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we...

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April 5, 2018

ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW

As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the flames with a nostalgia-filled experience at SXSW that touted the reboot of “Roseanne.” The network’s shareable activation featured recreated sets from the series, including the Lanford Lunch Box diner and various rooms from the Conner household, while branded Pedicabs and...

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