How Mattel Deepens Engagement on its Hot Wheels Monster Trucks Live Tour

Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour

Five trucks from the show are larger-than-life versions of Mattel’s toy vehicles.[/caption]
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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