B-to-C Events

Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour

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How Mattel Deepens Engagement on its Hot Wheels Monster Trucks Live Tour

Five trucks from the show are larger-than-life versions of Mattel’s toy vehicles.[/caption]
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play…

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