Mountain Dew’s DEWmocracy 2 Tour, a seven-stage, 12 month consumer-driven campaign that launched in July 2009, culminated on Memorial Day weekend in Indianapolis where three flavor teams encouraged…

DEWmocracy Tour Concludes at Indy
Related Articles
-
Live Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet
-
Hertz Unleashes a Pack of Dogs and a Pop-Up Café at the World’s Largest Gathering of Golden Retrievers
-
Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases
-
How Disney Turned ‘The Devil Wears Prada 2’ into an Experiential Marketing Machine