Five Ways to Tap Into the ASMR Trend

ASMR is trending, but doing it well takes more than a light touch
A brushing ritual using flowers was part of a Moxy event featuring ASMR. (Samantha Nandez/BFA)[/caption]
If you’ve ever felt…


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This story appeared in the August 2019 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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