Ben & Jerry's Creates a Human 'Claw' Game for Sampling

Ben & Jerry's Creates a Human 'Claw' Game for Sampling
Stunts: Ben & Jerry's Creates a Human 'Claw' Arcade Game to Sample a New Product

Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True

Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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