Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True Photo Gallery, Stunts, B-to-C Events Posted on February 27, 2018 by Rachel Boucher Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, event marketing, Event Marketers, stunt, Boomerang, Ben & Jerry's, Moo-phoria, Event Marketer, Event Agency Related Articles SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations The New RFP: 17 Tips for Securing More Productive Agency Partnerships Samsung Leverages a 15-Second Video Strategy Women in Event Marketing: Brungardt