Stunts: Ben & Jerry's Creates a Human 'Claw' Arcade Game to Sample a New Product

Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True

Stunts, Photo Gallery, B-to-C Events
Posted on February 27, 2018 by Rachel Boucher

Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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