Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True Stunts, Photo Gallery, B-to-C Events Posted on February 27, 2018 by Rachel Boucher Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:event marketing, Event Marketers, stunt, Boomerang, Ben & Jerry's, Moo-phoria, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies Related Articles Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’ Steal-worthy C-Suite Event Ideas from the Super Bowl LX Innovation Summit Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win The Brief: Sandcastle Restaurants and Meme Galas