B-to-C Events

Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True

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Stunts: Ben & Jerry's Creates a Human 'Claw' Arcade Game to Sample a New Product

Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden…

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