General Mills Activates Lucky Charms 'Drops' in Boston for St. Patrick’s Day

Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

Lucky and the brand team covered 159 zip codes in total.[/caption]
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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