B-to-C Events

The Three ‘Secrets’ to Honda’s Success in Music Tours

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Honda Civic Tour: ‘Secrets’ to Honda's Success in Music
More than 4.5 million music fans have attended Honda Civic Tour concert events since 2001.

The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City…

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