Honda Archives - Event Marketer

Honda Archives - Event Marketer

Posts tagged with ‘Honda’

November 23, 2020

Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community

Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. Converging its esports strategy and music platform for...

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July 20, 2020

Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies

Event marketers are leaning on social media more and more as they navigate a new and, hopefully, temporary world of digital experiences. Honda’s summer campaign, Honda Virtual Adventures, is an example of a digital program that encourages interactivity and decision-making on the part of the user to give it dimension. The effort is supporting the...

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February 25, 2020

Cruise Takes Cues from the Museum Space for its Origin Launch Event

The future of mobility is a complex subject, so for the launch of its autonomous production vehicle, Cruise Origin, Cruise turned to museum-style installations to introduce press and employees to the self-driving, all-electric vehicle. The event needed to illustrate that Cruise Origin is not a concept vehicle (it’s ready for production), and that it’s going...

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June 12, 2018

Governors Ball: Why Honda Invests in Music Festivals

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there...

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February 5, 2018

CES 2018: Honda Showcases the Softer Side of Robots

Think of Honda and, typically, automobiles and motorcycles come to mind. But with an array of new mobility solutions and partnerships outside of the automotive space, the brand leveraged its 80-foot by 80-foot booth at CES (Jan. 9-12 in Las Vegas) to showcase its vision for 2030—a society where humans and robots work in unison...

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