Museum Installations Help Cruise Intro its Origin Vehicle

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Cruise Takes Cues from the Museum Space for its Origin Launch Event

The future of mobility is a complex subject, so for the launch of its autonomous production vehicle, Cruise Origin, Cruise turned to museum-style installations to introduce press and employees to the self-driving,…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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