auto activation Archives - Event Marketer

Posts tagged with ‘auto activation’

July 11, 2022

Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out,...

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February 25, 2020

Cruise Takes Cues from the Museum Space for its Origin Launch Event

The future of mobility is a complex subject, so for the launch of its autonomous production vehicle, Cruise Origin, Cruise turned to museum-style installations to introduce press and employees to the self-driving, all-electric vehicle. The event needed to illustrate that Cruise Origin is not a concept vehicle (it’s ready for production), and that it’s going...

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