How Cadillac is Using a Traveling 'ELECTRIQ Theater' to Launch its EV

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Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater

Photo Gallery, B-to-C Events
Posted on July 11, 2022 by Rachel Boucher
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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