Tag: electric vehicle

This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.

Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second time in his career.

Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo's season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. The Kia Connected Home exhibit at CES 2024 […]

Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. With the release of the Ford F-150 Lightning and its towing capacity and Rivian’s announcement of a commercial […]