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Tag: Cadillac

  • cadillac-electriq-featured-2022
    B-to-C Events

    Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater

    To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out, […]