EM All Access: The Do's and Don'ts of Viral Video - Event Marketer

EM All Access: The Do’s and Don’ts of Viral Video

In this episode, Event Futurist Joe English chats with the authors of “The Viral Video Manifesto,” Fritz Grobe and Stephen Voltz, about what makes a video go viral, and what doesn’t. You might know Grobe and Voltz as the Extreme Diet Coke and Mentos guys, the crazy duo that dropped 500 freshmakers into 200 liters of Diet Coke and set in motion one of the first viral video hits, well, ever. Now, Grobe and Voltz head up EepyBird studios where they share their expertise on viral video creation with brands from Coca-Cola to Google. Listen in as they explain what works, what doesn’t and how event marketers can harness the power of the viral video.


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