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Failure to Launch: Everything We Learned From Hosting Two Unsuccessful Virtual Events

B-to-C Events, B-to-B Events, Technology
Posted on September 28, 2020 by Jessica Heasley

If you’ve been in the event business long enough, you’ve probably got a couple of painful “fails” on your resume that you’d rather forget.
There are the “epic” fails, like when a demo crashes…

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This story appeared in the August 2020 issue
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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
View all articles by Jessica Heasley →

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