How Timberland, BMW and SK-II are Building Brand-owned Virtual Worlds

How Timberland, BMW and SK-II are Building Brand-owned Virtual Worlds
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Three Brands Making Metaverse Moves with Their Own Virtual Destinations

You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox, but some organizations are building their very own experiential digital destinations as a tentative first step…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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