storytelling Archives - Event Marketer

storytelling – Event Marketer

Posts tagged with ‘storytelling’

June 8, 2020

Q&A: A Microsoft Storyteller on the Power of Empathy

The pivot for event marketers has not only involved shifting from physical to digital where possible, it has required a shifting of messaging and goals to account for lives being changed and economic factors changing how brands conduct business. Over the years, storytelling has become a key component of marketing strategies to help humanize brands...

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April 2, 2018

Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and...

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