How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine Related Articles Experiential Trend of the Week: Relaxed Connection How 2Heads Made Waves with Disney at Cannes Lions 2025 What’s Your Event Vibe? Inside a Low-key Fujifilm Launch Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation