How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency Related Articles A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign Quest Shares Pro Tips on Leveraging a Host City as an Event Theme How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con