How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing Related Articles Ready Set … Action: Stunts Lead to Big Buzz New-era Networking: Tips for Making the Most of In-person and Online Connections American Express And Uber Throw A Garage Party Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs