EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse, 360-degree video Related Articles Research: 11 Datapoints on the State of Global Business Travel Women in Events 2025: Meet Meredith Diehn Watch: EventTrack 2026 Research Study—The Big Takeaways Experiential Marketing Month: Digital Classes Now On Demand