EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse, 360-degree video Related Articles Walgreens Brings Fresh Foods to the Super Bowl Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ Hot Wheels Sponsorship: BullFrog Sunscreen Connects With Outdoor Enthusiasts at the GoPro Mountain Games