EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse, 360-degree video Related Articles How Brands Swapped the Runway for Pop-up Events During New York Fashion Week The Brief: Food Courts and ‘X-Files’ Extravaganzas Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom 2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events